Film trailer and poster analysis

Film poster key conventions:

Credits/Stars
Age certification
Institutional logo
Iconography

This film poster conventions will attract potential audiences because it has an iconography of a gun and also has the stars on the bottom of the poster and the main star at the top of the movie poster, the main star may be recognised by the audience for types of movies the actors been in e.g. Liam Neeson is seen in action films a lot. This movie poster also has a famous quote from the movie in it which can get the audience excited for the movie.  



 


Key conventions for this movie trailer:

Age certification
Institutional logo
Setting/Location
Chases
Fast paced editing
Narrative
Credits
Release date
Sound effects
Iconography/Mise en Scene

This movie trailer has fast paced cutting which will attract the audience so while the audience is watching the movie trailer, it will start to build up tension and get the audience excited. This movie trailer also shows the narrative, so in this case, Liam's daughter, Amanda gets kidnapped in Paris and Liam has to find her to save her from being killed. This will allow the audience to know what is going on during the movie but the ending isn't revealed. The movie trailer also has a setting, in Paris to let the audience know where the movie is taking place. The iconography will attract the audience because it is giving the audience an idea of how the main star will be capturing the rival.  









In my opinion, the movie poster and trailer does successfully promote the film I have chosen because the movie poster has a central image of the Liam Neeson (The main star) holding a gun which tells the audience someone is going to be potentially killed in this film. The movie poster also has a famous quote from the film in it "If you are looking for ransom, I can tell you I don't have money. But what I do have are a very particular set of skills, skills I have acquired over a very long time that will make me a nightmare for people like you. If you let my daughter go now, it will be the end of it."
This quote will fright the audience and will want to make them know what happens during the movie.
The movie trailer is also very successful because it builds up a lot of tension and wants the audience to know what happens during the movie. The explosions and chases makes the audience want to know what happens to the rival. The movie trailer also shows the audience the narrative of the movie but not the ending.